Services
Building Marketing Systems That Grow With Your Business
Every organization is at a different stage of marketing maturity.
Some companies are entering China for the first time. Others are taking a Chinese brand to global markets. Some need campaigns running from day one; others want to build their team's skills first. Rather than one-size-fits-all packages, we shape each engagement around your stage, your team and your resources. Our approach stays the same: Structure first. Execution second. Sustainable growth always.
WAYS TO WORK WITH US
The Right Level of Support for Your Stage
We work with clients in three ways. Many start with one and add another as they grow.
Learn & Build
Practical workshops for your team, followed by regular check-ins as you put them into practice. A strong, cost-effective starting point for new market entrants and smaller teams.
Focused Projects
One-off diagnostics, strategy and setup work that answer a specific question, such as "Are we ready for China?", without an ongoing commitment.
Ongoing Partnership
Continuous strategy, campaigns and reporting on a Foundation, Growth or Scale tier. Move between tiers as your needs change.
ENTERING CHINA
Reach Chinese B2B Buyers Where They Actually Are
Google, LinkedIn and Meta don't reach Chinese buyers. Our Shenzhen team plans and runs your China marketing on the platforms that do, and reports to you in English.
Strategy & Positioning
Market entry planning, a Chinese brand name and messaging written for how Chinese buyers search and evaluate suppliers.
Lead Generation on Baidu, WeChat & Tencent
Search and social campaigns set up, run and optimised in-market, with leads routed to WeChat for fast follow-up.
Setup, Compliance & Reporting
Ad account qualification, China-ready landing pages and monthly reporting in English for your head office.
ONGOING PARTNERSHIP
Three Tiers That Scale With You
Start at the tier that fits today and move up or down as your needs change. Every tier is available for China market entry or international growth.
Scale
Our highest level of partnership for organizations pursuing sustained international expansion across multiple markets, channels and business units.
Multi-channel campaign management
Full-funnel optimization
Marketing operations and measurement
Executive advisory
Sales and marketing alignment
Long-term growth planning
Best suited for
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Enterprise organizations
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Regional and global marketing teams
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Businesses expanding into multiple international markets
Scale with Confidence
Growth
Designed for businesses already running marketing campaigns and looking to improve efficiency, lead quality and measurable business outcomes.
Campaign management on Baidu, Tencent, LinkedIn or Google
Campaign optimization
Performance reporting and insights
A/B testing
Funnel optimization
Quarterly strategy workshops
Best suited for
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Organizations generating demand but seeking stronger performance
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Marketing teams requiring ongoing strategic support
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Companies preparing for larger-scale growth
Accelerate Demand Generation
Foundation
Ideal for businesses beginning their international marketing journey or establishing stronger marketing systems.
Marketing strategy and planning
Campaign and account structure reviews
Implementation guidance
Platform best practices
Monthly strategic reviews
Team enablement and knowledge transfer
Best suited for
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Companies entering China or international markets for the first time
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Businesses building internal marketing capability
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Organizations requiring strategic direction before scaling
Build the Right Marketing Foundations
Strategic Engagements
Focused, One-Off Expertise
Not every business requires an ongoing partnership.
Our one-off engagements provide focused expertise, executive guidance and structured recommendations that can immediately strengthen your marketing direction.
LINK™ Diagnostic & Strategic Audit
A structured assessment of your current marketing ecosystem using the LINK Framework™.
We evaluate the underlying systems influencing performance, identify structural gaps and provide clear, prioritized recommendations for improvement.
Typical engagements include:
• Marketing maturity assessments
• Campaign audits
• Demand generation reviews
• Sales and marketing alignment
• International market readiness
Deliverables
• Executive presentation
• Strategic recommendations
• Prioritized action roadmap
Strategy Consulting
Focused advisory sessions designed to support critical marketing decisions.
Whether you're entering a new market, launching a new product or reviewing your demand generation strategy, we provide independent strategic guidance based on your objectives.
Common consulting topics include:
• China market entry
• Go-to-market strategy
• International expansion
• Market positioning
• Demand generation strategy
• Marketing operations
• Executive advisory
Capability Building Workshops
Knowledge should become an internal capability, not remain dependent on external partners. Our workshops combine practical experience, structured frameworks and real-world applications to equip teams with the confidence to execute more effectively.
Every workshop is followed by scheduled check-ins, so your team has support as it puts new skills into practice. Workshops can run online or on-site, and are tailored to your industry and target market. For many growing teams, this is the most cost-effective way to start.
Platform Foundations
Build confidence across today's leading international marketing platforms.
Topics include:
• Baidu and Tencent Ads
• LinkedIn Advertising
• Google Ads
• Paid Media Fundamentals
• Campaign Structure
• Targeting & Measurement
B2B Strategy & Demand Generation
Designed for marketing leaders responsible for building predictable pipeline growth.
Topics include:
• B2B buyer journeys
• Funnel strategy
• Budget allocation
• Demand generation planning
• Sales and marketing alignment
Executive Positioning & Thought Leadership
Helping business leaders strengthen credibility and influence in international markets.
Topics include:
• Executive branding
• LinkedIn thought leadership
• Buyer trust
• Content strategy
• Professional visibility
Measurement & Marketing Analytics
Understand what matters, what doesn't, and how to make better marketing decisions.
Topics include:
• Attribution
• Performance measurement
• GA4 fundamentals
• Campaign reporting
• Marketing dashboards
Custom Workshops
Every business faces unique challenges.
We regularly design bespoke workshops around specific industries, markets, platforms or business objectives.
How We Work
One Structured Methodology
Every engagement follows the same structured methodology.
Discover
Understand your business objectives, market position and growth ambitions.
Diagnose
Assess current marketing capability using the LINK Framework™.
Design
Develop a structured strategy with clear priorities and measurable outcomes.
Deliver
Support implementation through advisory, workshops or ongoing partnership.
Which Engagement Is Right For You?
Let's Find the Right Fit
Whether you're a new company testing a market or an established team scaling across regions, we'll recommend the mix that fits your goals and resources: a workshop series, a focused project, a partnership tier, or a combination.
Our goal isn't simply to deliver marketing activities.
It's to help you build a marketing system that keeps growing, in China and beyond.
