EXPANDING FROM CHINA
For Chinese companies growing in Western and Southeast Asian markets, leveraging the usual and latest platforms to maximise campaign impact and effectiveness.
LinkedIn advertising, Paid Social
Google advertising, SEM, Display and Programmatic, GEO, GPT Ads
Positioning for Western buyers
Team workshops
Build pipeline in global markets
Our Approach
Marketing Doesn’t Fail Because of Platforms. It Fails Because of Structure.
Many companies invest in:
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Search ads on Google or Baidu
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Social ads on LinkedIn or WeChat
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Content marketing
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SEO
Yet lead quality remains inconsistent. The challenge is rarely the platform. It’s often a disconnect between positioning, audience readiness, buyer journey and execution. Before scaling budgets, businesses must first understand where structural gaps exist. That’s why every engagement begins with the LINK Framework™.
ENTERING CHINA
Why marketing in China stalls before it starts
Four hurdles stop most international companies before their first lead.
No Google, no LinkedIn.
Your two best B2B channels don't exist here. Search happens on Baidu; professional conversations happen on WeChat.
You can't just open an ad account.
Chinese ad platforms need local business documents and an approved account before a single ad can run.
Your website may be invisible.
Websites hosted outside China often load slowly there, and a China-hosted page needs a government ICP licence.
Leads expect WeChat, not email.
Chinese buyers continue the conversation on WeChat. Without that follow-up, leads go cold.
GOING GLOBAL
Why overseas marketing stalls for Chinese B2B brands
Four gaps hold back most Chinese B2B companies in Western and Southeast Asian markets.
Translated, not localised.
Product specs translated into English don't tell Western buyers why they should choose you. Positioning has to be rebuilt for how they evaluate suppliers.
Every supplier looks the same.
On Google, LinkedIn and trade platforms, buyers see dozens of similar Chinese suppliers. Without clear differentiation, you compete on price alone.
Ad spend without structure.
LinkedIn and Google Ads without the right targeting, account structure and tracking burn budget fast and deliver leads sales can't use.
Leads that go quiet.
Western buyers research quietly, then expect fast, credible follow-up. Without a nurture path and a clear next step, interest fades.
How We Work
Support That Fits Where You Are
Some teams need campaigns running from day one. Others go further by building the skills in-house first. We shape every engagement around your stage, your team and your resources, in China or overseas.
ONGOING PARTNERSHIP
Strategy, campaigns and reporting on a flexible Foundation, Growth or Scale tier.
Foundation, Growth and Scale tiers
Lead generation campaigns
Monthly reporting in English
Move between tiers as you grow
Ideal for
Companies ready for continuous execution in China or overseas.
Tiered support that grows with you
FOCUSED PROJECTS
Expert direction on a specific challenge or decision, without an ongoing commitment.
China Readiness Diagnostic
LINK™ Diagnostic & Strategic Audit
Market entry strategy
Campaign and account setup
Ideal for
Teams that need clarity before they commit budget.
Solve one problem, properly
LEARN & BUILD
Practical workshops followed by regular check-ins as your team puts them into practice.
Strategy and platform workshops
Hands-on implementation guidance
Scheduled check-ins
Playbooks your team keeps
Ideal for
New market entrants and lean teams building capability in-house.
Equip your team from the ground up
Our Methodology
The LINK Framework™
A strategic framework designed to diagnose and strengthen every stage of B2B demand creation. The LINK framework shapes every engagement we start with.
Language
Positioning & Messaging
Can buyers clearly understand:
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What you do
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Why it matters
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Why you’re different
Intent
Audience Readiness
Are you reaching buyers who are ready to engage? Do your offers match their stage in the buying journey?
Narrative
Buyer Journey
Does your messaging build credibility and trust across multiple touchpoints?
Kinetics
Execution Momentum
Are your campaigns generating learning, optimization and measurable growth?
Language attracts. Intent qualifies. Narrative persuades. Kinetics converts.
WHY COMPANIES WORK WITH US
Built for Companies Crossing the China Border
A team on the ground in China, platform expertise on both sides, and a method that works in either direction.
We're Here. Not Looking In
We're not advising from thousands of miles away. We're here, working within China's business environment and bringing global market realities into every decision.
Your Market. Not Our Template.
No recycled playbooks or one-size-fits-all campaigns. We build strategies around your market, your buyers and what your business actually needs to achieve.
Beyond Campaign Execution.
We connect marketing activity to buyer journeys, sales opportunities and the decisions that drive growth.
Expertise That Stays With You.
We share our knowledge, strengthen your team and build capabilities you can carry forward.
ALIGNIQ
See Your Website Through the Eyes of Global Buyers
Before investing more in advertising, identify the structural issues preventing prospects from converting.
AlignIQ is our AI-powered website diagnostic platform. Using the LINK Framework™, it evaluates how effectively your website communicates value, guides buyers and supports conversion.
Website Analysis
Review positioning, messaging and user experience.
AI-Powered Assessment
Evaluate your website against international B2B best practices.
LINK Framework™ Scoring
Measure performance across:
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Language
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Intent
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Narrative
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Kinetics
Growth Roadmap
Receive prioritized recommendations for improvement.
Insights
Insights for Global Growth
Practical perspectives, frameworks and market intelligence for companies marketing internationally.
CONTACT
Let’s Discuss Your Growth Objectives
Whether you’re entering a new market, launching a new solution or looking to improve marketing performance, we’d be happy to explore how we can help.
🇨🇳 Shenzhen Office
China Strategy & Campaigns
15B, A8 Music Building, No. 99 Gaoxin South 9th Rd, Nanshan District, Shenzhen · +86 131 6615 4743 · contact@linkexis.cn
🇸🇬 Singapore Office
International Media Operations
160 Robinson Road, #14-04 Singapore Business Federation Center, Singapore 068914 · +65 9180 9743 · contact@linkexis.com