Our Approach
Marketing Doesn’t Fail Because of Platforms. It Fails Because of Structure.
Many companies invest in:
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LinkedIn Ads
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Google Ads
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Content Marketing
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SEO
Yet lead quality remains inconsistent. The challenge is rarely the platform. It’s often a disconnect between positioning, audience readiness, buyer journey and execution. Before scaling budgets, businesses must first understand where structural gaps exist. That’s why every engagement begins with the LINK Framework™.
Our Methodology
The LINK Framework™
A strategic framework designed to diagnose and strengthen every stage of B2B demand creation.
Language
Positioning & Messaging
Can buyers clearly understand:
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What you do
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Why it matters
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Why you’re different
Intent
Audience Readiness
Are you reaching buyers who are ready to engage? Do your offers match their stage in the buying journey?
Narrative
Buyer Journey
Does your messaging build credibility and trust across multiple touchpoints?
Kinetics
Execution Momentum
Are your campaigns generating learning, optimization and measurable growth?
Language attracts. Intent qualifies. Narrative persuades. Kinetics converts.
How We Work
A Structured Path to Growth
Every company is at a different stage of marketing maturity. Our engagement models are designed to support both capability building and execution.
Scale
Designed for organizations pursuing long-term international expansion.
Multi-market strategy
Multi-channel execution
Sales & marketing alignment
Executive reporting
Marketing operations support
Ideal for
Organizations expanding into multiple international markets.
Build Sustainable Growth Systems
Growth
Designed for organizations ready to activate campaigns and improve performance.
LinkedIn advertising
Google advertising
Campaign optimization
Lead generation support
Performance reporting
Ideal for
Companies looking to generate qualified opportunities and improve marketing efficiency.
Accelerate Demand Generation
Foundation
Designed for organizations seeking clarity, structure and internal capability.
Marketing diagnostics
Strategic workshops
Basic project planning
Platform setup reviews
Implementation guidance
Ideal for
Companies establishing or refining their international marketing approach.
Build the Right Foundations
ALIGNIQ
See Your Website Through the Eyes of Global Buyers
Before investing more in advertising, identify the structural issues preventing prospects from converting.
AlignIQ is our AI-powered website diagnostic platform. Using the LINK Framework™, it evaluates how effectively your website communicates value, guides buyers and supports conversion.
Website Analysis
Review positioning, messaging and user experience.
AI-Powered Assessment
Evaluate your website against international B2B best practices.
LINK Framework™ Scoring
Measure performance across:
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Language
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Intent
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Narrative
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Kinetics
Growth Roadmap
Receive prioritized recommendations for improvement.
WHY COMPANIES WORK WITH US
Built for Chinese Companies Expanding Internationally
We combine strategic thinking, international marketing expertise and capability building to help organizations grow beyond China.
International Platform Expertise
LinkedIn, Google, Programmatic Media and B2B Lead Generation.
Western Buyer Understanding
Messaging and positioning adapted for international audiences.
Capability Building
Training teams and transferring knowledge rather than creating dependency.
Strategic Thinking
Framework-led decision making focused on long-term growth.
Insights
Insights for Global Growth
Practical perspectives, frameworks and market intelligence for companies marketing internationally.
CONTACT
Let’s Discuss Your Growth Objectives
Whether you’re entering a new market, launching a new solution or looking to improve marketing performance, we’d be happy to explore how we can help.
🇨🇳 Shenzhen Office
Strategy, Consulting & Client Management
🇸🇬 Singapore Office
Media Operations & Campaign Activation
Strategy. Demand Generation. Enablement.
Build Demand.
Earn Trust.
Grow Globally.
We help Chinese B2B companies enter and grow in international markets through strategy-first marketing.
Most companies don't struggle because of platforms. They struggle because messaging, targeting, buyer journeys and execution are disconnected. Linkexis helps identify and fix these gaps through strategy, systems and enablement.